One of the most valuable lessons I was taught regarding meditation was to never preach, to never become caught up in the promotion of its benefits.
I was told to go about my meditation practice quietly and humbly. Not to hide it, but not to try and convince others that they should be doing it too; only to share my thoughts and experiences when asked.
I've stuck to this rule as the years have gone by. Sure, I share my musings here so people know where they can find me, and if I'm invited to speak somewhere I usually accept. But I never have, and neither do I want to, actively seek out people to convert to a life of mindfulness.
Mindfulness is a pathway we are drawn to at the right time. It”s a personal journey that shouldn't be used as a “best practice life” example. Trying to convert someone is likely to have the reverse effect and make them run a mile.